Services
Our first target is reached, when we have taken a brand to the top. Before you have reached it, there is a lot of work to do. And there is also a lot of work afterwards.
Brand Battery
In order to guarantee comprehensive brand support, we always work along our „Brand Battery“-logic: Strategy, design and real activities determine, to what extend a brand is charged with power. Therefore we do not only aim at explaining complex correlations in a simple way but above all at realising quick success for the brand.
Brand Strategy
The strategy of a brand forms the basis for all further design steps. Here we determine the most essential components of the brand, that later shall not only guarantee differentiation but especially relevance for potential customers.
Brand Lever Model®
The intention behind our brand strategy model is to help brands achieve more drive. It ignores the invention of new terms and focuses on what really matters: 8 areas that are effective drivers of brand success.
Brand Experience
One aspect of brand strategy usually requires a particularly detailed concept: the experience. This is because positive brand experiences are a key component of the generation of relevance and the creation of preferences. While the semantic memory provides for awareness and knowledge of different facts, the episodic memory establishes personal connections to the brand based on experiences. It is these connections that make a brand successful.
All 8 steps deal with brand contact points (that offer room for improvement).
Brand Design
The creation of design elements is always the visual form of a previous developed concept. An integrated strategy helps to create a stringent composition along all touchpoints.
Corporate Identity/Design
Brands depend on elements that transfer their content convincingly and make them a real experience. Thus, the design works in contact with prospective customers and customers – either supporting or counter productive. It fulfills its task only in interaction with the brand content. This way we create the brand’s face: starting from the development of the logo, through the creation of images to packaging/labeling.
Product Design
Product design covers all the elements that ultimately determine the customer’s perception. Here we concentrate mainly on making sure that the final product is consistent with the brand and its customers.
Naming
Naming is a creative process that can often end with several variants. It is the role of the brand name to load the brand with the right associations.
Erlebnisdesign
Shaping customer experiences on the basis of a comprehensive brand experience concept creates positive highly compelling customer sensations. This harmony ultimately helps position the brand strongly and promotes its success for the long term.
Campaign Design
We also believe that comprehensive design and realization of campaigns belong to the most important parts of brand communication. Therefore campaigns should not be made for short-term successes but have to contribute in the long run to the set-up of the brand images.
Brand Management
Brand management is no mystery. It‘s much more the consequent work on the stringent implementation of an existing strategy as well as the defined appearance of a brand. In contrast to pure media planning, which above all pursues quantitive targets, a brand-orientated planning and execution guarantees an optimised network of activities.
Product Development
Product development or enhancement is a key aspect of brand management. We see ourselves as a sparring partner for our clients, offering development ideas from a brand-specific viewpoint.
Public Relations
PR are substantially responsible for the creation and control of brand discussions. An openly and sincerely experienced dialogue or the presence on Hot Spots – especially on the Web – becomes more and more important. Even if there are various radii of action within the PR, depending on the task, in the end they all effect the discussions made about a brand.
Image PR & Public Affairs
By Image PR we understand every activity aimed at forming the image of a brand within different target groups. It covers PR-areas like Human Relations, Media Relations, Product Publicity, Issues or even Crisis Management. As we think nothing of complicating things, we summarize these sub-disciplines to one pool. For every task we then design appropriate measures. The area of relationship work at the interface of politics, economics and society even today depicts a rather intransparent field. Within this area we offer initiative-oriented PR. By this we accomplish reasonable interconnectedness without being a lobbying agency – only if there is a concrete request in terms of general interest.
Sales PR
It is old hat that sales messages can mostly be conveyed more trustworthy via PR. One sometimes prefers to the keep quiet about the fact that there do exist limitations. Because Sales PR even is always a tightrope walk between media information and advertising. In order to still bring the corresponding content successfully to the public, above all good ideas and intuition are demanded. That is what we deliver in terms of your success.
Campaigns
Campaign development and realisation can also play a major role in shaping the brand’s image. We make sure that campaigns are consistent with the strategy and synchronised with all other activities. For campaigns we do everything that will help the brand, from online competitions through to thematic traditional advertising support.
Word of Mouth
The initiation of verbal propaganda can be viewed as a separate area of activity or as an issue that cuts across various disciplines. However, the objective is always an effective, viral circulation of specific brand content among relevant target groups.
Online Presence/Campaigning
Besides a technically accurate realisation of online presences or campaigns, work on the Web is also about addressing target and user groups and contributing to the brand’s success.
Advertising
Traditional advertising is often a key part of successful brand management. Allocating the concept to all other measures is a prerequisite for effective brand management.
Point of Sale
The direct contact points are where those moments of truth that ultimately decide on success or failure occur. Brand management measures at the POS therefore have a considerable influence on the sustainability of the success of the company.
Events
Events bring target group representatives into contact with the brand in a staged setting. Consequently, they can be used as an efficient tool in the creation of a comprehensive brand experience concept.
