The made to measure factory Wäscheflott was founded in 1948. Exclusivity, quality and handcraft are in the foreground. The brand Wäscheflott shall be positioned as made to measure factory with cult appeal and shall accomplish higher awardness and strong positioning in the area of fashion and lifestyle. An intelligent gearing of company, image as well as product PR increased awardness and led to sustainable theme leadership in made to measure / fashion / cult.

Since the start of communications at the end of 2010 regular media coverage has been achieved and supported the re-orientation of the brand. Wäscheflott denoted significant customer growth of 20% after the first few months of PR activities.