The architecture team silberpfeil-architekten are leaders in the renovation and reconstruction of existing buildings. Various projects of the Viennese architects created international furore and earned them recognition. The PR campaigning implemented a permanent presence in the media featuring silberpfeil-architekten as the specialists in “Substance Innovation”. In 2010 after three years of abstinence, a regular media coverage was achieved and for 2011 a specific event concept was developed.