Roche Bobois, the French global market leader for exclusive interor design is represented in around 240 cities and 35 countries. At the end of 2009 the in demand lifestyle label opened its first flagship store in the Austrian market. For the introduction of the brand, corresponding media work and an opening event should create sufficient media coverage for the brand in the relevant media. Broad media coverage was established through information about the uniqueness of the brand, its history, the store and interviews with designers and holders. Between January and March 2010, the launch of the brand Roche Bobois could be effectively supported with over 50 media clippings (print, online) and has already been successfully positioned in terms of sales performance.